Industry News

Get involved in Crabtree’s 100-year celebrations

Crabtree is marking its 100-year anniversary this year with a series of events and activities – and is inviting you to join the celebrations!

Mike Cash, group marketing and channel manager at Electrium, says, “Throughout the year we’re encouraging customers to share their memories of Crabtree. From using our products as an apprentice, up to the work they still do with Crabtree, simply tweet @electriumnews and use #CrabtreeCentenary to share your story.”

Part of the Electrium family of brands, Crabtree was established on 17 April 1919 when John Ashworth Crabtree designed a quick make and break switch. Other celebrations to mark this year’s milestone have included a memorial service in Walsall on Crabtree’s centenary, a gala evening for colleagues past and present to celebrate the brand’s history and special events held with customers throughout the country.